Successful capital raising is vital to the fund management business and the experience investors have with a manager’s investor relations team can be a critical factor.  The investor relations team is the face and voice of the manager, working to gain credibility, trust and visibility for the manager in the investment community.  Without these three components, managers may not be able to attract investors, or they may be faced with investor retention issues and, consequently, an inability to execute their investment strategy in a convincing manner or to adequately plan.

Although AIMA first published guidance in this area in 2016, changes in the law and regulations affecting this work, developments in social media and the rise of FinTech solutions made this a good time to revisit and update AIMA’s Guide to Sound Practices for Investor Relations.  The new 2024 edition was prepared with the assistance of the guide's sponsor Formidium.

The most significant change readers will notice versus the prior guide is a significant reduction in the length of the guide.  This is principally the effect of having removed the numerous jurisdiction specific legal and regulatory discussions.  Because these were jurisdiction specific discussions and not every jurisdiction was discussed, the prior guide was not entirely jurisdiction neutral, which is a key principle we try to follow with our guide.  We have traded the old approach for one that focuses on core matters and leaves the manager to assure its own compliance with the specifics of the legal and regulatory considerations that affect them in the jurisdiction(s) where they operate.

Logged in members can access the updated Guide from here.

Please contact Jennifer Wood ([email protected]) if there are any questions.