Guide to Sound Practices for Hedge Fund Managers' Media Relations

The Guide contains sections on creating and executing a media relations strategy, social media and 'traditional' media, compliance issues and outsourcing PR support. The new edition reflects the impact on hedge fund managers' media engagement of a number of recent trends including the on-going institutionalisation of the industry, the JOBS Act, the emergence of a retail client base and the expansion of Twitter, LinkedIn and other social media channels. The goal of the original Guide, “to encourage all in the hedge fund industry to consider the benefits of positive awareness and of building credibility, for yourselves as well as the wider industry”, remains as valid as ever.