In this episode, Michelle provides an inside look at the industry’s top global trade associations and some of the challenges the organization faced and overcame this past year.  In particular, she describes the goals of AIMA and how the organization set about fulfilling them on a remote basis, AIMA’s quick pivot after COVID to the use of digital technology to provide critical information and quality content, and some of the trends AIMA is seeing on the operational side of their member firms.

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